I started by surveying the target group of users who would be using the service. Based on the insights, I brainstormed features and primary requirements for the user. The app requires location access to be able to able to function properly and give relevant results. It shows a list of all the gas stations with their gas prices. There is a filter, search bar and sorting dropdown to get the best-desired result. The distance is colour coded in terms of proximity. The detailed section about the station has multiple station images, full details of the gas prices, amenities and reviews by other users. Users can also use the in-app navigation system to go to the desired gas station.

I have taken a hypothetical brand 'K-Mart' that wants their customers to sign-up for its credit card services. During the payment process through the website, I have tried to advertise the benefits of the service with various offerings and sign-up bonuses provided. Just below the primary Call to action 'Pay Now' I have added a Secondary CTA which redirects the customer to the signup page for the credit card service. On the bottom screen there's a banner highlighting the key benefits. Displaying the main selling point might get the website visitors intrigued and may turn them into potential customers. A physical card is also displayed at the bottom right corner to give a reference to the visitors or potential customers.